Let’s face it, I'm fairly sure your future or even current employer for that matter is not impressed to see you necking back tequilas at last year’s Super Bowl party or the cropped in group photo of you from your last “Ladies Night Out” on LinkedIn. These profile pictures surprisingly represent professional in operations, however, the ‘shocker’ of it all is that it extends itself into the boardroom as well. We come across directors with selfies, PA’s with holiday snaps and accountants with photos taken by a cell phone (Yes, we can tell)
Undeniably, LinkedIn is now commonly known as a ‘Social Network’ and is undeniably the Facebook of the professional world. But here lies the difference - it’s not for socializing. It’s about branding yourself professionally; for colleagues, clients, employers, future employers and even to show your old boss how successful you are without them. LinkedIn is a professional network.
Serial Entrepreneur and Author James Cann highlights’ the importance of the first impression:
“A complete LinkedIn profile speaks volumes about the person’s level of professionalism. A completed LinkedIn profile can indicate to recruiters that this person has the complete package. If someone who just graduated from university has a professional photo and completed profile, this would indicate to me that this person is an up-and-comer and go-getter. These individuals get the importance of brand – essential to any role in any company”.
Then there’s the story of the un-photographed, those with no profile picture. After speaking with employers, we learned that they will spend more time on profiles with a picture; they want to know who they’re dealing with. Ask yourself; are you more likely to move off a social media profile because that person does not have a picture? LinkedIn has said, that “entries in LinkedIn search results with photos beside them are seven times more likely to be clicked on than entries without photos”. The lack of a picture leaves you with no identity, instead you are kindly provided with the default picture which thankfully on LinkedIn is a male silhouette…… bad luck for women.
Ask yourself the next time you log on; is your branding right for you? Do you have an all important career changing interview coming up and is the picture of your selfie with your bestie really going to give you an advantage in the interview room. LinkedIn has replaced the handshake in the boardroom and is now the first impression. Make it a good one. Book an appointment with Studio Blu Photography for an amazing LinkedIn headshot. Visit our website www.thatsstudioblu.com